Rock Chronicle Inspires Battle Over Its Legacy, by James C. McKinley Jr., NYT.
For five years, Mr. Matheu said, he struggled to get Creem off the ground again. He started an online edition, hired freelance writers and assembled an archive of back issues. But the enterprise never made a profit. “We were doing all of it without any advertising support,” Mr. Matheu said. “I continued to do it because I wanted to keep the brand alive.”
I keep going back to the same question, though: why? And who cares? I don’t mean that rhetorically or snidely — I sincerely am asking, “Who cares about seeing a newsstand replica of something which was great 35 years ago?” (And the tenor of which is over-covered currently on something called the internet.) I know it must sound crazy, maybe, what I’m saying here, suggesting that the world doesn’t need another music magazine, especially given just how few there currently are to choose from out there, but — yes, that is what I’m saying. Truth is, I’m as excited about Nu-Creem as I was about the Stooges reunion that happened several years ago, i.e., not at all (though at least with the latter, the right people were involved and presumably getting paid for their efforts; I don’t at all begrudge Iggy and his cohorts from reaping in the rewards denied them in their heyday, I just don’t personally find it that interesting). On the other hand, all this Nu-Creem talk is content for me to cover here; it gives me something to harp on about every couple weeks. I’m not unaware of that contradiction, trust me.