Disco Bubblegum

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January 31, 2013 by admin

“There are many substantial reasons for linking disco with bubblegum; the comparisons, endless. Like [Kasenetz and Katz]‘s clapping sound, Euro- and pop-disco are essentially mediums for a producer’s special sound, whereas the performer’s role remains secondary. Disco combines a constant beat with simple lyrics; like bubblegum’s skip-a-rope dynamics, its function is strictly to provide rhythms for people entangles in the exercise of dance. Furthermore, many disco bands are merely media-crafted vehicles for a producer’s concept. Aren’t Jacques Morali’s Village People just a chic model of K-K’s 1910 Fruitgum Co.?”
Robot A. Hull, “Yummy, Yummy, Chewy Chewy: A Bubblegum Yarn,” Creem, October 1979

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