“So for the next three weeks, we’re having a comment competition! The best comment on any entry posted this year will win a $30 iTunes voucher, or equivalent… The competition closes at 11.59pm Friday April 4, U.S. Eastern time. So think long and hard, put fingers to keyboard and write us your best jokes, your best disagreements, your best reviews, and your best bits of lyrical, musical, chart-related or statistical analysis. Keep it clever, keep it relevant to the entry you’re posting it on and keep it civil.”
It’s a fun idea. It’s also one of the biggest pay cheques any music critic will receive in 2014.